Case studies

Tracking the adoption of generative AI across film, television and video games

Screenshot of My SMASH Media's SMASHCupid match results page, in tabular form. The table lists IP buyer callouts and number of matching projects, categorised and colour-coded by match strength (high = green, medium = amber, low = red).

My SMASH Media: Matching IP creators and buyers using AI

Responsible AI
Investment
Independent creation

Two producers and a digital product expert are developing agentic AI to make the search for new projects more efficient.

Jul 30, 2026
Brian Tarran

A still from _Something in the Heavens_

Wonder Studios: Hybrid content creation and community building

Independent creation
Responsible AI
Sector adaptation

Startup founded by film, TV and technology professionals aims to unify disconnected tools and AI services into a single platform.

Jul 28, 2026
David Johnston

Still from Molly vs the Machines. A dark, monochrome scene of a bedroom, where a translucent, ghost-like human figure appears to be sitting on a bed, reading or drawing. The figure has an X-ray-like texture, creating a double-exposure effect. In the background, pictures of horses hang on the wall.

Molly vs the Machines: How AI helped bring a ‘machine’ perspective to a documentary film

Independent creation
Public transparency

Filmmaker Marc Silver used generative AI to narrate and illustrate key historical moments in the evolution of Big Tech and social media.

Jun 15, 2026
Brian Tarran

Screenshot of the Humain Creator platform, courtesy of Humain. A 3D character-creation interface showing a realistic digital human head in the center, facing slightly to the right with mouth slightly open. Surrounding panels include preset character thumbnails in the top left, a “Global Identity” section with sliders for age, sex, weight, and multiple ethnicity percentages, and a timeline with audio waveform along the bottom. On the right, a “Dialogue” panel displays previous recordings and a facial rig control map overlay with colored points and labels for facial movements such as mouth, jaw, neck, and cheek controls. The interface has a dark grey, modern UI design.

Humain: Rigging and retooling in the age of AI

Responsible AI
Investment
Sector adaptation

Creative services and technology company applies AI to create new tools, products, and services.

Jun 12, 2026
David Johnston

A screenshot of the ScreenScout platform, designed for English Heritage. It shows a grid of historic site listings on the left, each with a photo and name - such as Ambleside Roman Fort, Bayards Cove Fort and Battle Abbey. On the right, an interactive map of the United Kingdom displays red location pins marking English Heritage sites.

SuperScout: Automating location intelligence for the film and screen industry

Responsible AI
Investment
Sector adaptation

London-based software company is targeting metadata enrichment and optimised workflows for location professionals and film offices through the application of vision-enabled AI.

Mar 19, 2026
David Johnston
Screenshot from Raynmaker pilot episode. A person is riding a motorcycle down a neon‑lit city street at night, surrounded by vibrant pink and blue light trails and futuristic signage, with hair blown back by the motion and wearing a dark jacket while gripping the handlebars.

Metrotone Media: Using generative AI to guide, rather than replace, screen storytellers

Rights
Skills
Independent creation

The London-based studio’s Screenburn tool was developed in-house to help writers sharpen scripts through AI suggestions while keeping user’s IP out of model inputs.

Mar 17, 2026
Brian Tarran

Bonza screenshot TBC

Bonza: Using AI to unlock new spaces for real-time musical collaboration

Responsible AI
Investment
Sector adaptation
Independent creation

Startup music technology company is using AI to scale acoustic room capture for their low-latency remote music collaboration platform.

Mar 16, 2026
David Johnston

A screenshot of the Karmanline platform. Panels, from left to right, show a script editing window, a media bank of character images, an AI 'shot generator', and shot assembly functionality.

Karmanline: Creating a new ‘operating system’ to coordinate production tasks and workflows

Responsible AI
Insight
Sector adaptation

Startup founded by film, TV and technology professionals aims to unify disconnected tools and AI services into a single platform.

Mar 9, 2026
Brian Tarran

A screenshot of Lux Aeterna's exploration of integrating image diffusion models into the population of large scenes.

Lux Aeterna: Navigating the legal, ethical, and practical constraints of AI in production

Responsible AI
Insight
Public transparency

The Bristol-based VFX studio is taking a deliberate and cautious approach to generative AI, using R&D space afforded by the MyWorld programme to explore the technology’s potential and limitations.

Mar 3, 2026
David Johnston

A screenshot showing the 'DeepFake' process during the production of _Gerry Anderson: A Life Uncharted_.

Deep Fusion Films: From generative AI experiments to building bespoke tools for TV production

Responsible AI
Insight
Independent creation

Cardiff-based production company grabbed headlines with its Virtually Parkinson podcast and is now exploring how AI can help with pre-production and planning.

Mar 3, 2026
David Johnston

A mockup of Thol’s user interface. The image shows a video timeline with timecodes and a list of sound effects to be added to the timeline.

Black Goblin: Using vision-language models to automate sound spotting in video timelines

Responsible AI
Investment

Edinburgh-based creative technology company worked with sound designers to identify pain points in workflows that machine learning approaches could help resolve.

Mar 3, 2026
David Johnston

A photo from inside the BFI National Archive. An archive worker is shown standing between two tall walls of shelves containing film reel cannisters.

BFI National Archive: Experimenting with AI models to enhance data, discoverability, and accessibility

Responsible AI
Sector adaptation

Large language models, vision models, and established natural language processing methods are being assessed for their usefulness within the UK’s national collection of film and television materials.

Mar 3, 2026
Stephen McConnachie, Brian Tarran

Screenshot from YOU Vs. Zombies. In-game footage with a hand-drawn, comic-book art style. The playable female character is performing an area-of-effect move, indicated by jagged red and yellow energy rays radiating from her. To the right, a horde of zombies emerges from a pumpkin patch. Several wooden garden planters are scattered to the left. The UI shows a countdown timer at 43, a score of 20 PTS and a health bar at the bottom left.

10six Games: Building a generative AI platform that puts players in the game

Responsible AI
Insight
Independent creation

YOU Vs. Zombies, the first game from a new indie studio, channels player inputs through a generative AI pipeline to deliver hyper-personalised characters and gameplay elements.

Mar 3, 2026
Brian Tarran

Screenshot from Dead Meat. A mostly black-and-white image, with one of the game's suspect characters angrily waving their finger and balling their fist. On the right of the image, there is a transcript of the suspect's interrogation.

Meaning Machine: Fine-tuning language models for responsive character dialogue

Carbon
Responsible AI
Investment
Independent creation

Bristol-based game studio is exploring the potential of generative AI to create new types of experiences, for players and creators alike.

Mar 3, 2026
Brian Tarran, David Johnston

Screenshot from 1001 Nights. Player character Shahrzad is shown in conversation with the king. A text box along the bottom of the image gives instructions to the player on how to interact with the game and create a story.

Ada Eden: Using language models and diffusion models to create an ‘AI-Native’ game experience

Responsible AI
Insight
Public transparency
Independent creation

Indie developer brings generative AI capabilities into gameplay, allowing players to shape narratives and turn language into in-game items and visuals.

Mar 3, 2026
Brian Tarran

A photograph of a woman in a white t-shirt holding Camera Intelligence's 'Caira' product with a wide-angle lens. She is looking at the back of the camera as if focusing on the photo or videography.

Camera Intelligence: Bridging capture, computation and post-production with on-device and cloud AI

Carbon
Responsible AI
Investment
Sector adaptation
Public transparency

London-based camera hardware and software company is enabling voice control and live editing capabilities through integration of AI models.

Mar 3, 2026
David Johnston
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